The SaaS model is cloud software available on a subscription basis. The main advantages that the SaaS model offers businesses – a fairly low cost, rapid development and application of best practices for the implementation of eCommerce solutions. In addition, this model is an opportunity to provide access to a cloud solution for business for all specialists of the company, without the need to equip an additional workplace for each. So employees can continue to work without problems during quarantine restrictions or on self-isolation.

Benefits of running a SaaS solution

SaaS solutions are also a good investment for businesses. After all, when working on the SaaS model, there is no need to make additional investments to support and update the application functions: the SaaS solution provider is responsible for the stable operation of the SaaS solution and continuous customer access to the server. The cost of these services is already included in the subscription price of the SaaS business solution, and for a reasonable fee you can order additional support and rapid updating of the project.

The principles of the SaaS business model
To better understand the concept of SaaS model, it is worth examining in detail the principles of SaaS eCommerce projects. Software of such – a platform for e-commerce, that is, trade over the Internet. They perform several functions:

unite thousands of suppliers and buyers on a single online platform (marketplaces);
Provide customers with round-the-clock access to a supplier’s catalog of products or services;
Allow to manage orders, payments, deliveries from a personal account;
connect third-party systems like 1C, CRM, ERP, SAP, SRM, logistics calculators, and payment gateways via API;
have a billing system, product-matching, smart search, and other functionality required for the effective operation of an eCommerce site;
use the Export Manager module to quickly and automatically add content to the catalog;
collect statistics, prepare reports and analytics;
Have built-in marketing tools to stimulate demand and analyze current sales for further optimization.

Developed on the SaaS platform, such a site can be quickly configured to the customer’s requirements; even an interface in the corporate color scheme can be developed on request. It can also offer the customary algorithms to calculate prices and discounts for different customer groups, or automate personnel actions while optimizing, improving accuracy, and eliminating the duplication of processes. In this case, the SaaS platform and its developers are responsible for the stability, reliability, safety and security of the project data.

SaaS model for b2b business is an opportunity to get all the benefits of a turnkey solution using the best practices of the e-commerce market and taking into account the characteristics, expectations and preferences of the client companies. What is more important, in the case of SaaS model – it leads not only to the rapid implementation of the solution, but also to reduced operating costs through optimization of business processes, as well as increased speed, accuracy and efficiency.

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But even with the cheaper cost of moving many of today’s systems to the cloud, ERP software can still be quite expensive. Still, implementing such systems should be seen as a long-term investment. And of course it is necessary to make sure that there is a significant payback factor before making a decision to implement an ERP system. In this article we will try to answer the questions. What are the real benefits of ERP? What are the current market statistics? Are there any potential problems?

Current statistics in the ERP system market
Although ERP systems were originally conceived as a solution for use in large manufacturing plants, things have changed dramatically over time. Today’s systems have grown tremendously, expanded to serve the needs of a broader range of industries and businesses. The ERP market, in a global sense, has been growing steadily over the past few years. Already, more and more businesses are beginning to think about the benefits of digitalization and automation of enterprise processes. Even small and medium-sized businesses are beginning to appreciate the versatility of modern ERP systems.

Statistics of ERP-systems implementation and application
Like any business solution, ERP system implementation requires significant technical skills, preparation, immersion and training. This state of affairs affects the statistics and it should be expected that as you adapt to such a workflow, there is a greater likelihood of encountering some difficulties. Consequently, it is necessary to balance the possible risks and potential benefits of implementing ERP software in a particular business area.

Previously, ERP implementation was available mostly to large companies and giant corporations because of its high cost. Today, the situation is changing fundamentally and the systems have become available to small and medium-sized enterprises. Let’s list some major trends in the market of systems for small businesses.

65% of small businesses use ERP consulting services.
7.9% increase in the number of small businesses using ERP systems from 2014 to 2020
96% of new small businesses prefer some form of ERP solution
36% faster decisions are made by companies with ERP systems in place
Small businesses prefer ERP systems over standalone platforms. Because they help standardize operations 77% better; reduce operating costs 11%; improve real-time visibility of various data by 48%
Saved an average of 21% for companies that turned to ERP service providers
according to companies that use ERP it takes about 11 months to fully implement the system
on average 21% saved by companies which turned to ERP service providers
developing companies prefer ERP systems to individual products mainly because of better quality of collaboration (37%), better scalability (29%), improvement of technology (24%)

New technologies in ERP systems
With the development of cloud technologies are greatly changing processes and trends in various business sectors. ERP systems are no exception. More and more companies prefer cloud solutions to local products. In addition to the availability of such products, they are easier to install and configure, reduce IT infrastructure costs, and centralize all business data. In addition to moving to the cloud, the systems themselves are changing dramatically. While originally designed for large manufacturing companies, they are now increasingly being used for many different business processes.

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Meeting customer needs through great communication, excellent service and insight helps you build trust and really is a competitive advantage. Creating these connections takes some work, but there’s a powerful ally: customer relationship management (CRM) software.

The main purpose of CRM is to collect and analyze various data to increase business productivity and sales. The main task of such a program is to automate the interaction between the business and the client, as well as to optimize the work within the team. But it is not just a technical tool, but a philosophy of a client-oriented company.

In recent years, the number of users has shown staggering growth. Last year alone, the overall use of such systems increased from 56% to 74%. Businesses continue to invest in CRM solutions. The reason for this is not only improved performance, but also the need to keep up with their competitors and create a great customer experience.

Why do you need a CRM?

Using a system has a number of benefits, but if we focus on the main ones these are:

Providing a single database for all purposes.
Providing better service.
Tracking new business opportunities.
Facilitating collaboration between departments.
Providing a better return on investment.
The benefits may seem intangible at first glance, but according to research, a good CRM system can provide an $8.7 return on every dollar of investment, increasing their ROI.

Growth Factors

The global customer relationship management market size was estimated at $43.7 billion in 2020 and is expected to grow at a compound annual growth rate of 10.6% from 2021 to 2028. The main driver of the industry is the increasing need for cloud solutions. Typically, most companies are opting for a cloud-based version of their CRM system deployment so that users have full access to the database wherever they are located. What has changed and digitized business is the global pandemic.

The increasing demand for automated customer interaction, the expansion of digital operations, and improved customer experience and services are also driving the demand for CRM solutions in various industries around the world. The growing need to identify, prioritize and minimize business problems is driving the adoption of CRM solutions in small and medium-sized enterprises around the world.

One of the key reasons for the popularity of the programs is also affordability. Companies and businesses need real-time access to customer data, which is why mobile solutions are rapidly evolving today. Although the use of CRM on a mobile device is still lower than on a laptop or computer, mobile solutions are becoming increasingly popular among business people.

The main developers

Since 2012, the global leader is the U.S. company Salesforce with a market share of 48.4%. The company’s net profit in 2020 reached $4.07 billion, while in 2019 such profit was only $126 million. Salesforce was actually the first company in the world to turn the cloud into a viable enterprise application platform. In second place is Microsoft, with its Microsoft Dynamics CRM product, which is a client-server application. It is followed by SAP, Adobe Campaign and Oracle Netsuite.

Numbers and facts.

Companies are looking to improve their customer relationships as quickly as possible. Often this means investing in CRM early — within the first 5 years of launch. When the technology is rolled out to the business, about 80% of sales, 46% of marketing and 45% of customer service employees use it. There’s also data like this to highlight:

• 91% of companies in the West with more than 11 employees are already using CRM.
• Firms that use the software increase their sales by an average of 29%.
• The conversion rate of leads is 300% higher when using CRM.
• The same report shows that nearly 75% of businesses with software improve customer relationships.
• CRM improves reporting accuracy by 42%.

Customer Relationship Management is now one of the largest software markets in the world, showing explosive growth among business users. And it will continue to expand as companies of all sizes embrace new technologies.

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